Tjónamál is a new Icelandic firm specialising in personal injury and damages claims, helping people who have been injured recover what they're owed. Most cases come from workplace accidents and road collisions and as the Icelandic saying goes, accidents don’t announce themselves.

In a market where everyone competes for the same kind of trust, Tjónamál was new and had no history to point to. The answer wasn't to invent one. We built the trust on clarity instead: one distinctive identity, and a website that answers what people want to ask.

Warm, bold, considered

The palette does the work: a warm cream and a deep olive carry almost everything, with three brighter accents arriving as full surfaces rather than decoration. An expressive display face handles the statements, a quiet sans handles the rest. Together they give a legal firm something the category rarely allows itself... colour, warmth and confidence.

Built around the visitor

The site is designed for people in uncertainty, not for lawyers. It opens where they actually begin, and answers the question behind every question: what do I have to do myself? Nothing is invented to fill a gap, just clear promises that are given room to breathe.