Streamlining the internet signup experience

Branding by

Industry

Telecommunications

Client

Nova

Nova faced the need to integrate two different sign-up processes that hampered productivity. By combining the client facing and the employee facing solutions, we were able to create a transparent, user friendly process that worked for everyone involved.

The mission

The stated aim of the project was to increase self service by users and lower the need for human resources on processes which could be easily automated.  We started the project by analysing assets and user flows in the hopes of optimising the process.

Increasing add-ons

One of the goals of the project was to increase the additional products and services the users purchased. This was achieved by showcasing relevant information within the UI and recommending products based on information gathered about the user.

Optimizing performance

We test our designs thoroughly to make sure everything is working as intended. We discover and fix bugs and challenges related to accessibility to the function of the flow. What is discovered, is fixed.

Proven performance

After implementing our designs, Nova has reported massive increase in their most important metrics, detailed below.

39% Fewer call ins for help
78% Increase in wifi extender sales
22% Increase on fiber internet
59% Fewer drop offs while signing up

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