Fuglar’s transformed identity and enhanced digital presence
Branding by
Eðvarð Atli Birgisson & Stefanía Emilsdóttir
Industry
Software Development
Client
Fuglar

The mission
Fuglar’s mission is to deliver innovative software solutions built on two decades of expertise, combining trust, security, and technical excellence. We strive to create a seamless, user-friendly digital experience through modern design, clear communication, and a fresh, contemporary brand identity that reflects our values of innovation, freedom, and reliability.
A Modern Mark with Meaning
The new Fuglar logo draws inspiration from programming brackets and the letter “F,” forming a geometric symbol that reflects the company’s roots in technology. Its abstract bird-like shape pays homage to Fuglar’s name, which means “birds” in Icelandic, symbolizing freedom, innovation, and forward motion. The result is a logo that embodies trust, reliability, and creativity.



Designing for Clarity and Personality
Inter was chosen for clarity in long-form text, while Degular adds personality to headlines. The pairing creates a voice that feels modern, approachable, and easy to read across all platforms.
Crafting a fresh and trustworthy identity
Fuglar’s rebrand centers on a deep navy and crisp white palette for trust and stability, paired with a lime green accent for energy and innovation. Together, they strike a perfect balance between professionalism and creativity.


Building a Seamless Online Presence
A refreshed brand deserved an equally strong digital home. We collaborated with Fuglar to design a website that highlights innovation, simplicity, and technical expertise. Clear navigation, mobile-first accessibility, and cleanly organized service pages ensure visitors can easily engage with the content. The result is a functional, user-friendly site that reflects
